Zivity Takes It Off For TechCrunch — And Wins!

$10,000 Howard Rice Award Goes To Zivity

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SAN FRANCISCO — September 18, 2007

CORE NEWS FACTS

• • Zivity wins $10,000 Howard Rice Award at TechCrunch40.
• • TechCrunch40 included 40 of the world’s most promising startups presenting to an audience of over nearly 1,000 attendees.
• • Over 700 companies from all over the world applied to be part of the TechCrunch40 conference.
• • One $50,000 prize and one $10,000 prize were awarded.
• • Howard Rice Award is sponsored by Howard Rice Nemerovski Canady Falk & Rabkin, a San Francisco-based firm with a leading national and international practice.
• • Zivity provided a sneak peak inside their private beta on stage and captured screen shot is included.

APPROVED QUOTES
Cyan Banister, Editor-in-Chief and Co-Founder “We are provocative by design and we were thrilled that the TechCrunch40 audience got us immediately. We are building a platform with a solid business model and we’ve figured out how to automate licensing and royalties. $10,000 isn’t quite $50,000, but we are still thrilled!”

LINKS TO RELEVANT COVERAGE TO-DATE

TechCrunch40
http://www.techcrunch40.com/2007/

TechCrunch on Zivity
http://www.techcrunch.com/2007/08/19/zivity-silicon-valley-elite-dabble-in-adult-content/

Wired on Zivity
http://blog.wired.com/business/2007/08/it-wasnt-that-l.html

About Zivity
Zivity is a premium subscription artist/fan interaction platform founded by internet leaders from PayPal and LinkExchange and backed by Blue Run Ventures and Founders Fund. Zivity celebrates artists through crowdsourced curation and editorial moderation of photography and videos featuring comedy, music, animation and performing arts. Fans freely interact with artists and vote for their favorite content. These dollar-backed votes are then used to reward content producers with cash payments. For more information, please visit www.zivity.com.

Contact:
Zivity Public Relations
415-541-7943 or pr@zivity.com