Zivity Secures $1 million Series A Financing To Change the Face of Adult Social Networking

Patent-Pending Voting System Lets Members Distribute Royalties to Models and Photographers

SAN FRANCISCO — August 20, 2007 — Zivity, an innovative social media platform for models, photographers, and fans of female pin-up photography, today announced that it has raised $1 million in Series A financing from private investors.

Zivity sits at the intersection of MySpace, Playboy magazine, and American Idol. Zivity offers a social networking platform for sexy models and beautiful photography while its members get to vote for models and photos they find appealing.

“We realize there is an unmet need for a community where members can enjoy sexy content without the mixed age crowd,” said Cyan Banister, Zivity co-founder and chief strategy officer. “While MySpace is known for finding new musicians, Zivity is a place where models and photographers will be discovered.”

Powered by Zivity’s innovative, patent-pending voting system, Zivity is the only media company that lets its members distribute royalties. Zivity members determine what photos are published on the site by casting votes for models and photographers who submit appealing content. In this way, it is the members who distribute the royalties and who ultimately determine how much models and photographers will earn for their contributions.

“Zivity ensures that money ends up in the hands of those that deserve it,” added Banister. “Not only do we fairly compensate our models and photographers, they share in ongoing royalties for popular photographs. And it will be members who are in control — they decide what content is published and who those royalties go to.”

Zivity is the first site in its space to employ technologies like recommendation engines and rich metadata, as well as its voting system, for a truly unique and interactive member experience tailored to perfectly match their tastes.

Zivity is the latest venture for Scott Banister, who previously co-founded IronPort Systems, an anti-spam company acquired earlier this year by Cisco for $830 million. Banister is also the brains behind the bid-for-placement model used today by Google Adwords and co-inventor of the e-mail payment system used on eBay.

About Zivity
Zivity is a premium subscription artist/fan interaction platform founded by internet leaders from PayPal and LinkExchange and backed by Blue Run Ventures and Founders Fund. Zivity celebrates artists through crowdsourced curation and editorial moderation of photography and videos featuring comedy, music, animation and performing arts. Fans freely interact with artists and vote for their favorite content. These dollar-backed votes are then used to reward content producers with cash payments. For more information, please visit www.zivity.com.

Contact:
Zivity Public Relations
415-541-7943 or pr@zivity.com